succor in 1986 I became fervent in marketing and advertising quite by accident. I was employed by a major communications company and teaching computer classes. When a original product for analyzing the effectiveness of various advertising campaigns was installed, I was expected to learn the product and then suppose the marketing gurus how to consume it. I was fascinated with demographics and how campaigns were deployed. I considered changing my career and going help to school but got side tracked with a cross-country fade. Let’s perceive at what I was considering then compared to what the market looks like now. My company was spending millions on advertising campaigns that were done on TV, in remark mail, flyers on door handles, inserts into the monthly bill, etc. All of these were the...